We need a game to help people break free from unhealthy game addictions. This game would essentially be like nicotine for addicted gamers allowing themselves to be slowly weaned off of addictive games that are ruining their lives, their relationships and their fiances. Many video games are intentionally designed to get their users addicted and waste a lot of money on the game. Some even claim to be “Free” but in reality they make more money than traditional “buy once” games because they sell in-game items for money. Games like Candy Crush and Tap Fish first get users addicted with free game play then they use a tactic called coercive monetization to trick them into buying in-game items that unlock special features that help them advance further into the game. The game is designed in a way that as soon as the game sees the player as a spender they ramp of the difficulty level to get them to buy more items. Some people have drained their savings and are now living paycheck to paycheck. While this is obviously unethical is isn’t currently illegal or regulated in anyway. Greedy and unethical game companies have every incentive to continue using this model to make profits. Some games like Candy Crush are getting obscene amounts of revenue this way because they have so many victims.
Chasing the Whale: Examining the ethics of free-to-play games
Candy Crush Saga reaches 500m installations on mobile and Facebook